Business Technology Management (BTM)

Tech is at the heart of everything that happens and employers need people who understand how to harness technology to meet the changing needs of this fast paced world. This is what the Business Technology Management (BTM) program is all about. It’s not just business. It’s not just technology. It’s Business + Technology + Management.

Demand is high and growing fast for professionals with these skills. Some 200,000 professionals are in business technology management jobs today – twice as many as 10 years ago! Employers – in every industry – will need 50,000 more by 2016.

Employers want to hire graduates who are as confident with their business skills as they are with their IT knowledge. When graduates are proficient in both these areas, their skills stand out with potential employers in the ever-competitive job market.

BTM - practical, real-world experience

BTM graduates have a thorough understanding of IT as well as a range of in-demand business skills like project management and entrepreneurial ways of thinking. Here's more of what BTM provides -

  • BTM students learn to analyse business needs, design the best tech-based solutions and communicate these effectively. They learn to lead teams, organize projects and change the way organizations do their jobs.
  • Nearly all BTM programs ensure that students have the co-ops, internships and other real life experiences they need to land top jobs. They also include an “integrative” final year project that tackles a real challenge faced by a real organization. 
  • Employers are a big part of the BTM – serving on advisory councils, offering co-ops and internships, participating in competitions and conferences, and helping graduates find jobs.
  • BTM takes learning beyond the classroom. It places a big emphasis on interpersonal communications, collaboration, and leadership. Graduates are in demand for jobs in business analysis, project management, sales, consulting, customer and supplier management, and marketing support.
  • Graduates with one year of relevant work experience get the job-ready stamp of the BTM (Practicum) certificate.
  • An exclusive national directory of co-op, intern, and graduate job candidates is in the works to link BTM students with prospective employers.

Where is BTM offered?

Currently 13 universities across Canada offer undergraduate BTM degrees or certificates, with more on the way. Although not all universities have chosen to use the BTM branding for their program at this time, all programs are aligned with the BTM Learning Outcomes and Competency Standards.

As with many professional degrees, you can expect to learn a core set of knowledge and skills no matter which BTM school you choose. But each school has its own unique teaching style, course structure and overall approach. Each also excels in particular topic areas and electives, ranging from deep computer science to marketing and entrepreneurship.

Check out a few BTM options before making your choice at - BTM program listings.

What qualifications are needed to study BTM?

BTM entry requirements vary among universities. All BTM degrees follow the same core framework, but course content will vary according to university teaching specialities and optional modules, so be sure to check out the details of each program. To find out more about BTM program details and entry requirements, visit the BTM school’s website.

The BTM is not a cookie-cutter degree! Universities that offer the BTM degree teach to a core set of “learning outcomes” (in other words, what you end up learning). But beyond that, each adds its own flavours to the program. One school, for example, might offer a minor in tech entrepreneurship, another in supply chain management, while a third teaches super-deep tech skills.

Career Opportunities

BTM provides knowledge and experiences that lead to a wide variety of careers. Here are examples:

Business Technology Operations
• Tech entrepreneur
• Business analyst
• Project manager
• Enterprise architect
• Change management

Sales and Marketing
• Technology sales
• Product manager
• Social media marketing
• Customer relationship management
• Market analyst

Advisory Services
• Business-technology strategist
• Tech consultant
• Outsourcing liaison

►Find out more about the BTM curriculum and how it came to be