Business Technology Management, Ryerson University


Information & Communication Technology (ICT) is crucial to the innovation and productivity of every industry, including energy, health care, life sciences, media and culture, publishing, advertising, natural resources, financial services, construction, retail or education. It is a critical tool for every level of government. It impacts the daily lives of every Canadian. ICT is an essential contributor to the creativity, innovation, customer satisfaction, productivity, safety, and competitive advantage of Canadian businesses.

For these reasons, demand for ICT-based solutions are projected continue to outpace overall economic growth as we move out of the current recession. This means a continued above-average demand for workers. However the nature of these jobs is changing. The popular image of an ICT worker as some sort of "nerdy" technologist is outdated and does not reflect today's reality. Canadian ICT industry leaders project that almost half of the future jobs demands in ICT will be for people who combine two skill sets and are both:

  • Business professionals who have the knowledge, skills and personal qualities to lead and support the effective, competitive use of information technologies; and
  • Specialized technologists - both IT-focuses and multidisciplinary - who operate at the leading edge of innovation in every field.

The Ted Rogers School of Information Technology Management has always been a leader in providing a degree that meets this need and, starting in 2010, it is offered Canada's newest and world-leading ICT degree - The Bachelor of Commerce in Business Technology Management. This degree has been developed with the close participation of Canada's leading employers and provides students with the education - the knowledge, skills and experience - that sets them up for success in their careers in this exciting field.

Students build their knowledge and skills on two foundations. They study the core business disciplines, such as marketing, operations, accounting, finance, human resources, and law. They receive a solid grounding in the world of ICT in subjects such as systems analysis and design, Internet & web-based applications, ICT architecture and infrastructure, and privacy & security. In their senior years, students integrate the knowledge from these two foundations to learn how ICT can make a difference in every business studying strategic application of ICT, the role of ICT in business processes activities such as supply chain, sales and customer relations. They learn about project management and the integration of ICT into business.

In addition to providing a broad and deep understanding of both business and ICT, the program also has an emphasis on building personal and interpersonal skills and on providing students with real-life work experience, with case competitions, in-depth consulting projects with real clients and employment opportunities in the field, including internships, part-time work practicums and an optional Co-op program. In addition, students have access to a wide range of Minors, including Marketing, Accounting, Finance, Law, and Human Resources.

BTM graduates will learn how to analyze business needs, design appropriate technology-based processes and solutions, and communicate these effectively. They will learn to lead work-based teams, participate effectively in projects and understand best practices of organizational change. They will develop skills in interpersonal communications, collaboration, and leadership. Graduates will be ready for high demand jobs in business analysis, project management, sales, consulting, customer and supplier management, and marketing support.

Through the student International exchange program, opportunities are available for students to spend a semester studying abroad. International experience gained in this way places undergraduates at a significant advantage in the competitive global economy. The school has 12 International partners including universities in England, Holland, Italy, Scotland, France, Germany, Austria, Denmark, and Australia.

The graduate of this program is a hybrid business and ICT specialist who can define business objectives clearly, identify technology options to meet those needs, develop appropriate systems, implement and manage them.

Typical employment areas include both profit and non-profit organizations, which use information systems as well as large and small information technology, telecommunications, and multimedia product and service providers. Some typical job titles of graduates of the program include:

  • Business Analyst
  • Marketing Specialist
  • Systems Architect
  • ICT Product & Service Sales
  • Project Leader/Manager
  • Customer Support Specialist
  • eBusiness Analyst
  • Information Systems Consultant
  • Telecommunications Analyst
  • Management Consultant
  • Applications & Multimedia Developer
  • Systems Integrator
  • Database Analyst/Administrator
  • User Support Specialist
  • Network Administrator
  • Business & ICT Educator/Trainer

Graduates of the program can also further their education through teachers college, law school or graduate studies such as an MBA, MMSc, MSc, or MA. For more information about Graduate Studies, visit the Ryerson MBA Program. The program is supported by a wide range of facilities to provide students with the essential hands-on and experience required.